This post is by Tomasz Tunguz from Tomasz Tunguz
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If you’re building a startup, content marketing is a powerful tool to build a brand, develop customer relationships, and develop a a hiring pipeline. Blogging requires diligence and a few tricks to build a following. I’ve been writing for about 3 years and I’ve analyzed a few hundred of my posts to better understand what makes for effective content marketing. These are my lessons learned: I have 48 seconds to get my message across in this post.