The Secrets Behind Content Sharing Widgets

At the bottom of this blog, there’s an inocuous sharing bar with links to share this post on Twitter, Facebook, LinkedIn, HackerNews and subscribe by email and RSS. 1.5% of visitors click on one of these buttons. Despite the similarity of the buttons and the clicks, the value they generate as sharing tools varies dramatically. The chart above shows data from the widget on this blog for the past 30 days, comparing the number of clicks on each button and the traffic that results from that channel.

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