Why the Petal Diagram Isn’t the Best Competition Diagram for Startup’s Pitch

Steven Blank wrote yesterday about a novel way of depicting a startup’s competitive landscape in a pitch deck, called a petal diagram. While the petal diagram is a great way of describing an ecosystem or a go-to-market strategy, I don’t think it’s a great way to show a competitive landscape because petal diagrams don’t communicate the startup’s unique way of competing in the market. The ideal competition slide accomplishes at least one but up to four goals.

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