How I Built a Performant and Measurable Content Marketing Engine

In almost every industry, startups and venture capital included, content marketing has become an essential tool for growth. Over the past four years, I’ve developed infrastructure, analyses and processes to help this blog grow from just a few visitors per month to nearly a hundred thousand today, achieved a Twitter follower quarterly growth rate of 20% and built a mailing list of close to one thousand readers. In this post, I’ve detailed are the strategies, software and techniques I use.

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