The Optimal Blog Post Length to Maximize Viewership

Bhutan, the world’s largest book at UWashington Library Anyone who has ever penned a blog post has asked, how long should this post be to maximize viewership? I’ve often wondered the same thing, particularly in the moment before I click the publish button and broadcast a perhaps-too-short-perhaps-too-long post into the Interwebs. I’ve written 256 posts in the past 18 months and I sought to understand the impact of word count on every metric I could measure: page views, time on site, time on page, bounce rate, exit rate, retweets and favorite activity.

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