Using Twitter Recirculation to Maximize Content Marketing Effectiveness

This post is by Tomasz Tunguz from Tomasz Tunguz

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On this blog, Twitter is the second largest source of traffic. Twitter yielded 21% of visitors in the last 30 days. Because I suspect that tweets containing my blog’s links don’t reach a very large proportion of my Twitter followers, I’m experimenting with traffic recirculation techniques by retweeting older articles periodically. Of the approximately 150 posts on Svbtle, I have recirculated 30. Recirculation encompasses the science and tactics of enticing users to read more articles during one session and also increase the number of visits to a site.

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