Which Half of Your Startup’s Emails Are Wasted?

This post is by Tomasz Tunguz from Tomasz Tunguz

Click here to view on the original site: Original Post

We know by heart that half of our marketing dollars are spent improperly. But what’s worse is most products waste half of their chances to deepen a relationship with their customers. There are two different kinds of email within products: product marketing emails and transactional emails. The first of these marketers optimize continuously and the other is oft forgotten. Product marketing emails include acquisition campaigns, lifecycle marketing, retention marketing, cross-selling, up-selling and content marketing.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.