Marketing’s Technical Liberation

This post is by Tomasz Tunguz from Tomasz Tunguz

Click here to view on the original site: Original Post

Product and engineering teams are inseparable and at the core of most startups. One degree removed, sales and customer support teams ply the voice of the customer to influence product and eng. Of the five teams in a startup, marketing teams tend to have the least influence because traditional product marketers must influence others to enact change. Marketing works with product and engineering to update branding and communication within the product.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.