Cohort Analysis for Startups: Six Summary Reports to Understand Your Customer Base (With Code)

Cohort analysis provides deep insight into customer bases because cohorts expose how customer accounts grow, evolve and churn. Plus, cohort analysis provides a framework to evaluate product releases, marketing pushes and advertising campaign performance. The Six Cohort Reports I Use to Understand Trends Below is a list of the six reports I create when analyzing cohorts. The combination of these six reports provides a robust summary of the state of a customer base.

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