Why Starting a Company Is Completely Irrational

I once read a book by Antonio Damasio, a neuroscientist researching decision-making from USC, about a man who had lost the capacity to feel emotions after he was struck by lightning. Much to my surprise, his man was totally incapable of making decisions. His cognitive ability, the capacity to process and analyze data, remained fully intact. He could articulate the pros and cons of every alternative to each decision. His logical ability was flawless.

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