Debunking the Myths of Social, Viral and Community

What is a social product? This was the question Sandi MacPherson, founder of Quibb posed to me, over lunch earlier this week. In Startupland, we bandy about terms like social, social media, virality and community when talking about products but it wasn’t until that moment that I stopped to think a bit more about what each word really means. Sandi has thought a lot about these concepts while building Quibb and she has some of the clearest points of view on social products I’ve encountered.

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