A Formula For Innovation


This post is by Tomasz Tunguz from Tomasz Tunguz


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One of my favorite courses in engineering grad school was Marketing which was taught by a brilliant quirky professor. On the first day of class, our professor wrote on the board this equation: Innovation = Invention + Go To Market Addressing a group of engineers who prided themselves on their technical skills, this professor of marketing tried to instill in us that invention alone isn’t enough to create innovation.

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