A Formula For Innovation

This post is by Tomasz Tunguz from Tomasz Tunguz

Click here to view on the original site: Original Post

One of my favorite courses in engineering grad school was Marketing which was taught by a brilliant quirky professor. On the first day of class, our professor wrote on the board this equation: Innovation = Invention + Go To Market Addressing a group of engineers who prided themselves on their technical skills, this professor of marketing tried to instill in us that invention alone isn’t enough to create innovation.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.