The Data Behind Why Google’s Play Is So Much Harder For Startups To Crack Than the iOS App Store

As the number of Android users continues approach 1B devices, more and more startups are looking to deploy complementary applications on Android, in addition to their iOS applications. Some startups are beginning looking to launch on Android first. But the dynamics of the Android app store are quite different from iOS. In fact, they are much more challenging for startups. Like iOS’s app store, Android’s app store also ranks applications. But the ranking system is very different in four key ways:

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