A Startup’s Guide to Maximizing Last Mover Advantage

About a year ago, Peter Thiel spoke at a PandoDaily event where he extolled the last mover advantage: “First mover isn’t what’s important — it’s the last mover. Like Microsoft was the last operating system, and Google was the last search engine.” I hear this refrain more and more in pitches. The thinking goes the last entrant to the market benefit from mistakes made by earlier entrants. But being the last mover isn’t always advantageous.

Leave a Reply