Your Startup’s API Could be Its Disruptor

How deeply do you consider the impacts of building a public API for your startup? It’s no small decision: you could be enabling your disruptor. APIs are incredibly powerful tools for enabling partners, building ecosystems and engendering success among customers. For example, Salesforce’s Force ecosystem, which enables developers to build products atop customer Salesforce installations and increases the value customers derive from Salesforce selling more seats and retaining customers longer.

Leave a Reply