How Will I Enable Greatness Today?

In the summer of 2008, a crisis evolved on my team at Google: social networks had grown exponentially. The AdSense network was flooded with social network page impressions whose poor performance challenged advertisers and Google alike. During that summer, we formed a tiger team of about four or five key people. We shed our daily responsibilities, relocated our desks to a conference room in a deserted building on the edge of campus where we brainstormed and debated and wrote patents and developed a plan of action.

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