This post is by Tomasz Tunguz from Tomasz Tunguz
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Once you have built your product and it’s in the market, there are only three things that matter: distribution (getting the product into users' hands), engagement (validating that you’ve built the right product and that users are using it), and monetization (making money from those engaged users). Some companies call this the 3 Rs: reach, retention and revenue. Whatever you call it, this is your strategy. At board meetings, I’ve started categorizing each portfolio company’s roadmap items into these three buckets.