Successful SMB SaaS Companies Have a 2 Step Value Proposition

On first glance, SMB SaaS companies, those who sell Software-as-a-Service to small to medium businesses, may seem like any other software company. But they are quite a different breed. It’s not just the sales process that differs from traditional software. The entire business has be built differently. So must the product. And typically these products have a 2 step value proposition. SMB SaaS companies sell to a radically different market than enterprise software companies.